Harbinger Times

CRMNEXT Launches VIVID™ AS for Zero-Touch, Robust Omni-Channel Robotic Journey for the Digital Banks

With Vivid™ Authoring Studio, CRMNEXT is enabling the banks to rethink their digital strategy. With a very intuitive user interface and Vivid™ is able to create responsive designs which re change ready, that perform optimally across a wide range of devices. Banks are increasingly looking to offer frictionless experience to their users for more efficient digital transactions, said Hitesh Arora, Director Strategy and Customer Advocacy at CRMNEXT
Serves leading banks to accelerate friction-less digital banking for customers

NOIDA – CRMNEXT, the largest provider of CRM in financial services globally, leverages its home-grown AI based solution –VIVID™  Authoring Studio (AS) which is helping Banks and Financial Institutions carry out an end-to-end customer journeys like account opening, loan processing, servicing etc. with zero-touch. Providing with automated business rules for instant fulfilment of a user’s need, VividAS offers banks with a robust robotic omni-channel digital strategy.

Taking advantage of powerful digital building blocks, on an average, Vividfacilitates reduction of up to 70% of the time taken in digital journeys, by embedding codeless drag and drop designer functions. Adoption of the best customer centric practices with integration engines and robotic decision making engines, Vivid simplifies for underwriting, approvals, calculations, cross selling and brand advocacy.

It’s key features are:

• Easy to use drag and drop screen designer

• Customized CSS and integrated workflows

• Seamless and straight automated processing

• Intuitive user interface

• Fast tracks execution of digital transactions

• Powerful AI based decision engine

Hitesh Arora, Director Strategy and Customer Advocacy at CRMNEXT says, “With VividAuthoring Studio, CRMNEXT is enabling the banks to rethink their digital strategy. With a very intuitive user interface and Vividis able to create responsive designs which re change ready, that perform optimally across a wide range of devices. Banks are increasingly looking to offer frictionless experience to their users for more efficient digital transactions.”

Reimagining the capabilities of a powerful CRM tool, CRMNEXT’s Banking Edition helps banks and financial institutions transform from being ‘product’ centric to becoming a ‘customer’ centric institution.  With effective solutions to deliver differentiated customer experience and boost customer loyalty, banks and financial institutions can boost revenues by streamlining its processes on a powerful integrated platform.

CRMNEXT has decades of working relationships with three of India’s leading private banks – HDFC Bank, Axis Bank, ICICI Bank and top insurance companies like Max Life Insurance, along with financial institutions like Bajaj Auto Finance. Solutions provided by CRMNEXT has enabled these organizations to experience seamless sales and service management, data analytics and reporting and customer data management. 

About CRMNEXT:

CRMNEXT is the leading global cloud CRM solution provider. It has practice leadership across nine verticals assisting businesses from SMEs to Fortune 500 businesses in optimizing customer relationships. It is also pioneering a Digital CRM rollout for some of the largest enterprises across Asia-Pacific. CRMNEXT’s customers include global brands like HDFC Bank, ICICI Bank, Axis Bank, Pfizer, Tata AIA, National Bank of Oman, Pavers England etc. It was recently lauded in the Gartner Magic Quadrant 2015 for Lead management, Sales Force Automation and Customer Engagement. 

Media Contact
Company Name: Acidaes Solution Pvt. Ltd
Contact Person: Rahul Sheth
Email: [email protected]
Phone: + 91 9167799341
Address:Corporate Avenue, Chakala, Andheri
City: Mumbai
State: Maharashtra
Country: India
Website: http://crmnext.com/